BREAD!

Tjep. was invited to design a prominent area of Schiphol Lounge 3. Right at the center of this complete renewal project executed by Benthem and Crouwel Acrchitects in collaboration with Merckx + Girod, Tjep. realised a restaurant (BREAD!), cheese counter (Say Cheese) and a flower shop (House of Tulips).

The three basic product categories these concepts represent are strongly rooted in dutch culture. We chose to revisit several dutch icons in relation to the above mentioned products.

For BREAD! we proposed a giant bread display… easy ideas are easily understood! A feeling of authenticity has been underlined by the exclusive use of massive ash wood, through out the entire concept. We were inspired by construction elements used on the inside of antique Dutch windmills.

Design helps generate more turnover: the turnover of all three concepts has doubled as compared to the concepts that used to occupy the exact same location previously!