Brand Identity Design for my own home made lemon-jam.

In the process of making limoncello, only the skin of the fruit is used. The rest is waste. I love lemon and decided to do something with this ‘waste’-product and started making tasteful lemon-jam.

As this idea was created during a crazy limoncello evening in Amsterdam, the brand name became LOCOCELLO (loco = crazy). It is obvious the two parts sliced in half, can be seen as something else. Crazy idea, crazy logo.