TODAY IS TOMORROW

Preparing to go international, Vandaag = Morgen B.V. (Dutch translation of Today is Tomorrow) asked me to design it’s new brand identity.

The logo represents time, both indicators of the clock at the exact moment where today turns into tomorrow. In addition, the logo implies an upward movement, positivity and growth. You can as well see a pine tree growing from a globe, which relates to the sustainable approach of Today is Tomorrow.